Why is organization planning not needed for a successful ECM Program?

I just don' t get it! I work with many customers that leverage various Enterprise Content Management (ECM) technologies (Imaging, document management, records management, Content Centric BPM, etc.) to meet various needs. I see is a lot of departmental implementations but not so many enterprise shared services implementations. For those that have or at least looking, few have developed an ECM Program Strategy. When they do it focuses on just the technology. Take the following ECM Program Definition:

“A management practice that provides for governance of an information management environment toward the goal of improving compliance, information reuse and sharing, and operational performance. An ECM Program is a structured approach employing methods, policies, metrics, management practices and software tools to manage the lifecycle of information and to continuously optimize an organization’s collections of information and information management processes.”

Source: Russel Stalter

If you look at it and technology ( software tools) is only one of many aspects of a ECM Program. You need an organization model that provides the methods, policies, metrics, management practices etc. to ensure the solutions that are developed provide business value. The model I promote is a Center of Excellence model. This model is an real or virtual organization where all the processes, skills, measurement are focused on the enablement of ECM technology services.

This is what I don’t get. When you bring in a new technology you get assistance from the vendor or partners to bring you up to speed on the technology. Why would you not do the same when trying to develop an organization to deliver, support those services? For some reason it is much easier to get folks sign up to bring in the expertise to implement/deploy the technology than it is to bring in expertise to help form the appropriate organization structure and management processes, funding, etc to deliver the ECM services. Why?